Spec. Art Director: Tim Choy
[Point of interest: We created this campaign long before Miller Lite introduced their current tagline. They have yet to respond to my Cease and Desist.]
Hold True Tour
To celebrate the old-school cool and barbers everywhere, American Crew will go nationwide with the Hold True Tour. Men can nominate their favorite barber via Instagram. Then, the barbershop bus will set up shop in key markets around the country and pay the coolest barbers in town to cut and style hair and give out American Crew pomade for free.
Custom Tin
American Crew will also help men celebrate the badass old dudes in their life by offering free custom tins of pomade via microsite. Then, every morning when they prepare for the day they'll be reminded of the great men who came before them. Heck, they might even remember to call their grandpa every once in a while.
And as a special bonus, American Crew will include two custom coasters that double as free drink tickets to a nearby bar so that guys can take the old man out for a drink on us.
