How do you create a social smash that shows Dashers and consumers that DoorDash has their city in the bag? A 15 foot-tall driveable delivery bag is a good vehicle to start some conversation.
So far, the Big Bag has taken over Miami, Chicago, LA, and Houston with custom city-specific merch, special partnerships with local favorite food purveyors, and more. Look for it soon in a city near you.
To tease the campaign, we first rolled out the guerilla “Roof Goof” operation—fake delivery bags magnetically secured to the roofs of cars. Good Samaritans that stepped up to help our hapless drivers were rewarded with gift cards and told about the coming of the Big Bag.
