How we set about rekindling a love of the cocktail of all cocktails in the imagination of a new generation through the power of... dance. And teach them how to make a Grey Goose Martini themselves.
Directed and choreographed by Ryan Heffington.
As well as stirring the emotions with evocative portraiture of the whole Grey Goose Martini family.
Grammys Celebritinis
To support Grey Goose’s partnership with the Grammys, we created special martini recipes inspired by some of the year’s nominees for fans to stir up at home and enjoy at their watch parties. From left to right: Saweetie “Icy Martini”; Lucky Daye “Candy Drip Martini”; Doja Cat “Cosmic Martini”; Kacey Musgrave “Cherry Blossom Martini”.
And some results:
Art Director: Peter Watson
CD CW: Chris Juhas
CD AD: Fabio Brigido