To promote Jack’s new saucy, messy products we created a celebration of casual, at-home style. We even put a modern twist on a classic tune for a catchy, danceable result.
We were flattered to receive some detailed “analysis” from the public.
We got a little celebrity love, too.
We were way ahead of them, though. To launch the next phase of the campaign, we went live with enigmatic teaser posts.
After our fans started to figure things out, we unveiled our Eat-Lesiure collaboration with legendary streetwear brand Diamond Supply Co, featuring a special Sauce Pocket and reflective 3M fabric for late night munchie runs.
Finally, we dropped the tracksuits exclusively on the NTWRK shopping app where it sold out instantly.
And somehow we managed to find time in the middle of it all to shoot our own music video-inspired lookbook, just for fun.
Art Director: Peter Watson
CDs: Matt Kapler CW, Sheldon Mevlin AD
GCD: Lixaida Lorenzo
Agency: David&Goliath
Director: Isaac Rentz