This is our Super Bowl campaign for Kia, featuring Josh Jacobs, rookie runinng back for the Oakland Raiders.
We started with an intriguing teaser film.
Which got a little press coverage.
Then, we debuted a second teaser to help make the connection a bit more clear.
We continued the teaser with a social extension and trending hashtag featuring a conversation between Josh Jacobs and his younger self, mirroring the theme of the Super Bowl film.
And finally, it all led up to the Super Bowl Film itself.
Which was pretty well received by audiences and ad pros alike, winning #8 on USA Today’s Ad Meter rankings.
And to complete the arc, we created a USA Today Cover Wrap.
