How do you reignite romance in stale long term relationships for Valentine’s Day?
CAMPAIGN CASE STUDY
LAFC fans give the team their all. It was time for the team to give something back. And DoorDash delivered.
The concept is simple—we turn player numbers into instant percentage discounts the moment they score.
But things get more complicated when the highest scoring player on the highest scoring team in the league wears number... 99.
LAUNCH
CAMPAIGN CASE STUDY
SOCIALS - click to swipe
How does a classic Mexican beer brand once again embrace its Latin heritage as it looks to the Latino-American future? Hire a really cool, handsome guy who speaks some Spanish.
“One Man’s Journey”
“Let Go”
“Banquet Table”
“Celia Cruz”
Social
Press
Using your phone is bad for your brain.
So I created phone cases that are just as bad for your body.
Literally, created it. By hand. No artificial intelligence involved, just authentic stupidity.
It’s an idea so dumb, even Stefan Sagmeister didn’t get it.
WEBSITE -
CASE PROTOTYPES -
This one bears special mention as it is made from a re-wired electric flyswatter and delivers 2,750 volts to the user (mainly me, so far) any time it is picked up.
Video demo - no VFX
PAINTONES -
I also collaborated with my dear friend and avant-garde musician Dylan Howe to design PainTones—noise-music ring tones that inspire new hatred of your phone every time someone calls. Each unique design got it’s own “song.”
(click to swipe through)
GALLERY -
The US Forest Service approached us with a problem: Black and Hispanic families don’t feel welcome or represented in our public parks and forests.
So we responded with a solution: a campaign that channeled an important family activity—story time—and used it to give families a tangible reason to visit their forests.
We named the platform concept “Make The Forest Part of Your Story.”
Rather than center our own perspectives, we hired amazingly talented authors and artists from these communities to help us dream up modern day forest tales that would culturally resonate with our audience for our broadcast spots and amplified their voices instead of our own. Joe Cepeda helped us to create “Our Colores/Nuestros Colores” and Shabazz Larkin helped us create “Am I A Tree?”
As our ECD put it, it’s “a campaign that doesn’t just speak to Black and Hispanic families, it belongs to them. Just like our parks and forests.”
We didn’t stop there. We took it a step further and brought these stories and two more into the real world a mobile-first digital storybook web app to allow families to customize and create their own stories using family photos from their visits to parks and forests. It’s a fun, free, and creative way to create a shareable keepsake and inspire memories for a lifetime. And it channels kids’ love of smartphones into a tool for their imagination in nature.
Credits:
ECD - Lixaida Lorenzo
AD - Peter Watson
Senior Producer - Brandon Kusher
Production - Backyard Productions
Director - Max Gutierrez
Finishing - Zero VFX
Mix - SHINDIG Music + Sound