Our agency was approached by a new app that pairs auto experts with DIY enthusiasts to make projects come to share knowledge and brings projects to life. Cool. It’s name? Technician On Demand. Not cool.
So, we were given the opportunity to reshape the name and image of the brand. And what we came up with was Tinker, a DIY app with a mission to make DIY accessible and fun to all, free of the sheet-metal-and-sparks macho baggage so endemic to the industry.
And then, on a shoestring budget we created (literally) hundreds of videos and banners to recruit both users to download the app and technicians to join and offer their expertise.
Credits
Art Director/Director: Peter Watson
Designers: Fabio Brigido,
Rafa Rosa, Caca Barabas
Agency: MullenLowe LA