<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Caleb Nyberg - Copywriter</title>
	<link>https://calebnybergisdead.com</link>
	<description>Caleb Nyberg - Copywriter</description>
	<pubDate>Sun, 30 Nov 2025 19:26:45 +0000</pubDate>
	<generator>https://calebnybergisdead.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://calebnybergisdead.com/Homepage</link>

		<pubDate>Tue, 06 Aug 2019 22:29:58 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/Homepage</guid>

		<description></description>
		
	</item>
		
		
	<item>
		<title>Corona x Pedro Pascal </title>
				
		<link>https://calebnybergisdead.com/Corona-x-Pedro-Pascal</link>

		<pubDate>Wed, 22 May 2024 21:46:04 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/Corona-x-Pedro-Pascal</guid>

		<description>Corona - La Vida Más Fina
How does a classic Mexican beer brand once again embrace its Latin heritage as it looks to the Latino-American future? Hire a really cool, handsome guy who speaks some Spanish.&#38;nbsp;

 

And for my Spanish speaking friends... (Yes, I wrote this one, too.)&#38;nbsp;



Art Director: Peter WatsonAgency: Mullen Lowe West
</description>
		
	</item>
		
		
	<item>
		<title>DoorDash Threesomes</title>
				
		<link>https://calebnybergisdead.com/DoorDash-Threesomes</link>

		<pubDate>Tue, 24 Jun 2025 19:47:19 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/DoorDash-Threesomes</guid>

		<description>DoorDash Threesomes
How do you reignite romance in stale long term relationships for Valentine’s Day?&#38;nbsp;



CAMPAIGN CASE STUDY&#38;nbsp;

&#60;img width="6999" height="5008" width_o="6999" height_o="5008" data-src="https://freight.cargo.site/t/original/i/6774c27f4b764fe0d54383f9da08ad9902fa0bef5ebc820fc8c7736ac03e3c64/Threesomes-Cannes-Board-v4.jpg" data-mid="234991328" border="0"  src="https://freight.cargo.site/w/1000/i/6774c27f4b764fe0d54383f9da08ad9902fa0bef5ebc820fc8c7736ac03e3c64/Threesomes-Cannes-Board-v4.jpg" /&#62;ACD Art Director: Colleen HorneCCOs: Bruno Acanfora, Ari AbramoviciAgency: GUT LA
</description>
		
	</item>
		
		
	<item>
		<title>DoorDash x LAFC</title>
				
		<link>https://calebnybergisdead.com/DoorDash-x-LAFC</link>

		<pubDate>Fri, 11 Apr 2025 18:38:17 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/DoorDash-x-LAFC</guid>

		<description>DoorDash x LAFC
LAFC fans give the team their all. It was time for the team to give something back. And DoorDash delivered.&#38;nbsp;
The concept is simple—we turn player numbers into instant percentage discounts the moment they score.&#38;nbsp;
But things get more complicated when the highest scoring player on the highest scoring team in the league wears number... 99.&#38;nbsp;
LAUNCHCAMPAIGN CASE STUDY

&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/ef03ae3a87b27b7fe065a362cb0d466157eedcd810335693f969d4f275088587/dd_dg_board_01.jpg" data-mid="234991241" border="0"  src="https://freight.cargo.site/w/1000/i/ef03ae3a87b27b7fe065a362cb0d466157eedcd810335693f969d4f275088587/dd_dg_board_01.jpg" /&#62;

SOCIALS -&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp;
	.&#38;nbsp; &#38;nbsp;&#38;nbsp;


&#38;nbsp; &#38;nbsp; &#38;nbsp;

&#38;nbsp; &#38;nbsp; &#38;nbsp;ACD Art Director: Colleen HorneCCOs: Bruno Acanfora, Ari AbramoviciAgency: GUT LA</description>
		
	</item>
		
		
	<item>
		<title>DoorDash Big Bag Tour</title>
				
		<link>https://calebnybergisdead.com/DoorDash-Big-Bag-Tour</link>

		<pubDate>Sun, 30 Nov 2025 19:26:45 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/DoorDash-Big-Bag-Tour</guid>

		<description>DoorDash Big Bag Tour
How do you create a social smash that shows Dashers and consumers that DoorDash has their city in the bag? A 15 foot-tall driveable delivery bag is a good vehicle to start some conversation.&#38;nbsp;
So far, the Big Bag has taken over Miami, Chicago, LA, and Houston with custom city-specific merch, special partnerships with local favorite food purveyors, and more. Look for it soon in a city near you.&#38;nbsp;
&#60;img width="1024" height="575" width_o="1024" height_o="575" data-src="https://freight.cargo.site/t/original/i/c5155b44e69e11cd8ddd328c9567c07f3c40dce8fc49abf0ed17257d4f1c80d3/17495485036965-1024x575.jpeg" data-mid="241241671" border="0"  src="https://freight.cargo.site/w/1000/i/c5155b44e69e11cd8ddd328c9567c07f3c40dce8fc49abf0ed17257d4f1c80d3/17495485036965-1024x575.jpeg" /&#62;&#60;img width="1024" height="575" width_o="1024" height_o="575" data-src="https://freight.cargo.site/t/original/i/c6f93e01a8ddc90ef75f2f24a92abbab91e5613f083aff2681da860d5acba703/17495485036973-1024x575.jpeg" data-mid="241241669" border="0"  src="https://freight.cargo.site/w/1000/i/c6f93e01a8ddc90ef75f2f24a92abbab91e5613f083aff2681da860d5acba703/17495485036973-1024x575.jpeg" /&#62;

To tease the campaign, we first rolled out the guerilla “Roof Goof” operation—fake delivery bags magnetically secured to the roofs of cars. Good Samaritans that stepped up to help our hapless drivers were rewarded with gift cards and told about the coming of the Big Bag.&#38;nbsp;


&#60;img width="6048" height="4032" width_o="6048" height_o="4032" data-src="https://freight.cargo.site/t/original/i/44b1792a0b4928e5cb924b8245c6c1a4923b68c1335e101f1aedb571a3fb5ab0/DSC_4449.jpg" data-mid="241342885" border="0"  src="https://freight.cargo.site/w/1000/i/44b1792a0b4928e5cb924b8245c6c1a4923b68c1335e101f1aedb571a3fb5ab0/DSC_4449.jpg" /&#62;
&#60;img width="6048" height="4032" width_o="6048" height_o="4032" data-src="https://freight.cargo.site/t/original/i/94a33629de639eff6f99fad6d38260ebcfafba7224372ff57dc2e5e4453320b4/DSC_4759.jpg" data-mid="241342886" border="0"  src="https://freight.cargo.site/w/1000/i/94a33629de639eff6f99fad6d38260ebcfafba7224372ff57dc2e5e4453320b4/DSC_4759.jpg" /&#62;
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7a59822e4fec52902aa8548491009f2f6b4be5520ebc0bb0bca97522257ea961/Day2TeaserPhotosDoordashRoofGoof-7.jpg" data-mid="241342883" border="0"  src="https://freight.cargo.site/w/1000/i/7a59822e4fec52902aa8548491009f2f6b4be5520ebc0bb0bca97522257ea961/Day2TeaserPhotosDoordashRoofGoof-7.jpg" /&#62;
&#60;img width="5350" height="3567" width_o="5350" height_o="3567" data-src="https://freight.cargo.site/t/original/i/e86c12abf857d60148fb82dae44be485a5f89ebb1f7eec5f60d5fdfbf2cf805d/PR_Roof-Goof_2.png" data-mid="241342887" border="0"  src="https://freight.cargo.site/w/1000/i/e86c12abf857d60148fb82dae44be485a5f89ebb1f7eec5f60d5fdfbf2cf805d/PR_Roof-Goof_2.png" /&#62;

&#60;img width="446" height="792" width_o="446" height_o="792" data-src="https://freight.cargo.site/t/original/i/ea2245624c7a88346482482e19170151c518e55d315ae67d2132ea7dd7d12e2f/roof-goof-miami-2.gif" data-mid="241342888" border="0"  src="https://freight.cargo.site/w/446/i/ea2245624c7a88346482482e19170151c518e55d315ae67d2132ea7dd7d12e2f/roof-goof-miami-2.gif" /&#62;
&#60;img width="428" height="756" width_o="428" height_o="756" data-src="https://freight.cargo.site/t/original/i/ad818285118b4819ff416778ecf68772e9a86382e169416d801f152c31029fcd/roof-goof-miami-mr-red.gif" data-mid="241342889" border="0"  src="https://freight.cargo.site/w/428/i/ad818285118b4819ff416778ecf68772e9a86382e169416d801f152c31029fcd/roof-goof-miami-mr-red.gif" /&#62;
&#60;img width="446" height="792" width_o="446" height_o="792" data-src="https://freight.cargo.site/t/original/i/d0bc9a4f91d17548cbe81317d08544183db8fd90e62cb607d3825a7c8a5a58c3/roof-goof-miami-1.gif" data-mid="241342894" border="0"  src="https://freight.cargo.site/w/446/i/d0bc9a4f91d17548cbe81317d08544183db8fd90e62cb607d3825a7c8a5a58c3/roof-goof-miami-1.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Kia Telluride</title>
				
		<link>https://calebnybergisdead.com/Kia-Telluride</link>

		<pubDate>Mon, 04 Feb 2019 19:42:05 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/Kia-Telluride</guid>

		<description>Kia TellurideWe were lucky enough to help launch Kia's biggest car ever and define the new Give It Everything ethos and tone with a number of television commercials, most of which got heavy national play during the 2019 NBA playoffs. 










Art Director: Peter Watson
GCDs: Basil Cowieson, James Cohen, Frauke Tiemann
ECD: Mark Koelfgen
Agency: David&#38;amp;Goliath
Director: John Hillcoat</description>
		
	</item>
		
		
	<item>
		<title>Jack In The Box</title>
				
		<link>https://calebnybergisdead.com/Jack-In-The-Box</link>

		<pubDate>Thu, 22 Oct 2020 22:39:57 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/Jack-In-The-Box</guid>

		<description>Jack Eatleisure

To promote Jack’s new saucy, messy products we created a celebration of casual, at-home style. We even put a modern twist on a classic tune for a catchy, danceable result.&#38;nbsp;





We were flattered to receive some detailed “analysis” from the public.&#38;nbsp;

&#60;img width="1510" height="284" width_o="1510" height_o="284" data-src="https://freight.cargo.site/t/original/i/2f90d13e67b8466cbc3ca729319224792dae06a01128ab429fcbcb4898ec3bde/Screen-Shot-2020-11-04-at-7.00.14-PM.png" data-mid="87748965" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/2f90d13e67b8466cbc3ca729319224792dae06a01128ab429fcbcb4898ec3bde/Screen-Shot-2020-11-04-at-7.00.14-PM.png" /&#62;
&#60;img width="1514" height="402" width_o="1514" height_o="402" data-src="https://freight.cargo.site/t/original/i/04f015e9d6114706057297c01cc58f892a8ddb1ab196d345f93aa4ac6a21cedf/Screen-Shot-2020-11-04-at-6.58.43-PM.png" data-mid="87749145" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/04f015e9d6114706057297c01cc58f892a8ddb1ab196d345f93aa4ac6a21cedf/Screen-Shot-2020-11-04-at-6.58.43-PM.png" /&#62;
We got a little celebrity love, too.&#38;nbsp;

&#60;img width="900" height="928" width_o="900" height_o="928" data-src="https://freight.cargo.site/t/original/i/54ba2e0aea6d113c4d4249cfd2facf38dd82a0d57ca05a4a6af135fd385a9475/Screen-Shot-2021-01-29-at-5.05.01-PM.png" data-mid="97060842" border="0" data-scale="63" src="https://freight.cargo.site/w/900/i/54ba2e0aea6d113c4d4249cfd2facf38dd82a0d57ca05a4a6af135fd385a9475/Screen-Shot-2021-01-29-at-5.05.01-PM.png" /&#62;

We were way ahead of them, though. To launch the next phase of the campaign, we went live with enigmatic teaser posts.&#38;nbsp;


&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b95f892234c79958c0c7ab2f0aecd9722cdb781338620fa030fdaa419ba8a7a9/IMG_6958.png" data-mid="97060881" border="0"  src="https://freight.cargo.site/w/750/i/b95f892234c79958c0c7ab2f0aecd9722cdb781338620fa030fdaa419ba8a7a9/IMG_6958.png" /&#62;
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/9e5b30ac6c2fbc9ce26424bed23619603f84e1f65e2ac6430fbe79b8ae81f416/IMG_6960.png" data-mid="97060882" border="0"  src="https://freight.cargo.site/w/750/i/9e5b30ac6c2fbc9ce26424bed23619603f84e1f65e2ac6430fbe79b8ae81f416/IMG_6960.png" /&#62;
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e50107b41ecb9a733d91595be3202c26721c8f9de3eb98b1995793ed6721b4a5/IMG_6961.png" data-mid="97060883" border="0"  src="https://freight.cargo.site/w/750/i/e50107b41ecb9a733d91595be3202c26721c8f9de3eb98b1995793ed6721b4a5/IMG_6961.png" /&#62;


After our fans started to figure things out, we unveiled our Eat-Lesiure collaboration with legendary streetwear brand Diamond Supply Co, featuring a special Sauce Pocket and reflective 3M fabric for late night munchie runs.&#38;nbsp;


&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/829f049be92bffce0894cbd15ee31cba10448bcdde97db0aac50b107e6de798b/Image-4.jpg" data-mid="97061117" border="0"  src="https://freight.cargo.site/w/1000/i/829f049be92bffce0894cbd15ee31cba10448bcdde97db0aac50b107e6de798b/Image-4.jpg" /&#62;
&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/13e112d4747ba52ef701a39978f1c9be11b52a91158605c2321a5e0198530c1f/Image-3.jpg" data-mid="97061118" border="0"  src="https://freight.cargo.site/w/1000/i/13e112d4747ba52ef701a39978f1c9be11b52a91158605c2321a5e0198530c1f/Image-3.jpg" /&#62;
&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/97eeeb18029ccfc33ff29aeea9ee235767585d2cfe18b80fb64ab0f3f59911db/Image-2.jpg" data-mid="97061116" border="0"  src="https://freight.cargo.site/w/1000/i/97eeeb18029ccfc33ff29aeea9ee235767585d2cfe18b80fb64ab0f3f59911db/Image-2.jpg" /&#62;


Finally, we dropped the tracksuits exclusively on the NTWRK shopping app where it sold out instantly.&#38;nbsp;


&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/8bd66f7b9b830465175e115f2f7f18febfae177a88ce294aced4054d590d9f4f/JIBCoverTemplate-1.jpg" data-mid="97061262" border="0"  src="https://freight.cargo.site/w/1000/i/8bd66f7b9b830465175e115f2f7f18febfae177a88ce294aced4054d590d9f4f/JIBCoverTemplate-1.jpg" /&#62;
&#60;img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d1f909e56745f694e96104663566f68b8006124249f0eabbbca6be14efdd695b/page4-1.jpg" data-mid="97061261" border="0"  src="https://freight.cargo.site/w/1000/i/d1f909e56745f694e96104663566f68b8006124249f0eabbbca6be14efdd695b/page4-1.jpg" /&#62;


And somehow we managed to find time in the middle of it all to shoot our own music video-inspired lookbook, just for fun.&#38;nbsp;


Art Director: Peter WatsonCDs: Matt Kapler CW, Sheldon Mevlin ADGCD: Lixaida LorenzoAgency: David&#38;amp;GoliathDirector: Isaac Rentz

</description>
		
	</item>
		
		
	<item>
		<title>Kia Seltos Super Bowl</title>
				
		<link>https://calebnybergisdead.com/Kia-Seltos-Super-Bowl</link>

		<pubDate>Thu, 30 Jan 2020 00:00:04 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/Kia-Seltos-Super-Bowl</guid>

		<description>Tough Never Quits — Kia Seltos Superbowl
This is our Super Bowl campaign for Kia, featuring Josh Jacobs, rookie runinng back for the Oakland Raiders.&#38;nbsp;

We started with an intriguing teaser film.&#38;nbsp;

Which got a little press coverage.&#38;nbsp;

&#60;img width="796" height="331" width_o="796" height_o="331" data-src="https://freight.cargo.site/t/original/i/0e3f8e7e8cd5aa01fb169db8e2094547b2b64606b75620e3b990ce5d3aad84e4/Screen-Shot-2020-01-23-at-10.16.03-PM.png" data-mid="59775688" border="0" data-scale="85" src="https://freight.cargo.site/w/796/i/0e3f8e7e8cd5aa01fb169db8e2094547b2b64606b75620e3b990ce5d3aad84e4/Screen-Shot-2020-01-23-at-10.16.03-PM.png" /&#62;Then, we debuted a second teaser to help make the connection a bit more clear.&#38;nbsp;

We continued the teaser with a social extension and trending hashtag featuring a conversation between Josh Jacobs and his younger self, mirroring the theme of the Super Bowl film.


&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/34e5835dd714ae5df817d4448ac7081677fcf05c007f65a57bb4e824d9bb6625/IMG_5639.png" data-mid="60343791" border="0"  src="https://freight.cargo.site/w/750/i/34e5835dd714ae5df817d4448ac7081677fcf05c007f65a57bb4e824d9bb6625/IMG_5639.png" /&#62;
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/bd356f441b4ec8868bc71614854f970290b4a4c819d61ead4858d43ce44baf25/IMG_5640.png" data-mid="60343784" border="0"  src="https://freight.cargo.site/w/750/i/bd356f441b4ec8868bc71614854f970290b4a4c819d61ead4858d43ce44baf25/IMG_5640.png" /&#62;
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/00ea105703c004a04579af9cac98c1eb54237d229669e95ff560af6760771d01/IMG_5641.png" data-mid="60343781" border="0"  src="https://freight.cargo.site/w/750/i/00ea105703c004a04579af9cac98c1eb54237d229669e95ff560af6760771d01/IMG_5641.png" /&#62;
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/1bcda7b4cb9c08bd6efe75acd1d7da3820e0ffa666e9cdc12ab05e936ac48fbc/IMG_5642.png" data-mid="60343777" border="0"  src="https://freight.cargo.site/w/750/i/1bcda7b4cb9c08bd6efe75acd1d7da3820e0ffa666e9cdc12ab05e936ac48fbc/IMG_5642.png" /&#62;
&#60;img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b6a75a61ed6007ad878dea0b05806cfc43f68fef4f6566ba4775bf5cdfb3af02/IMG_5643.png" data-mid="60343776" border="0"  src="https://freight.cargo.site/w/750/i/b6a75a61ed6007ad878dea0b05806cfc43f68fef4f6566ba4775bf5cdfb3af02/IMG_5643.png" /&#62;
And finally, it all led up to the Super Bowl Film itself.&#38;nbsp;



Which was pretty well received by audiences and ad pros alike, winning #8 on USA Today’s Ad Meter rankings.&#38;nbsp;&#60;img width="1318" height="380" width_o="1318" height_o="380" data-src="https://freight.cargo.site/t/original/i/1a96448734503b569b3ca2117ff4351dad77cbc05dc15da3ec080d50d3281678/Screen-Shot-2020-02-05-at-11.26.20-AM.png" data-mid="60345397" border="0"  src="https://freight.cargo.site/w/1000/i/1a96448734503b569b3ca2117ff4351dad77cbc05dc15da3ec080d50d3281678/Screen-Shot-2020-02-05-at-11.26.20-AM.png" /&#62;

And to complete the arc, we created a USA Today Cover Wrap.&#38;nbsp;

&#60;img width="1500" height="2929" width_o="1500" height_o="2929" data-src="https://freight.cargo.site/t/original/i/9968a684e9ed58bffb1da7d2b2d6380dc1ce0215252365e87a60b3e6c483449d/USA-Today.jpg" data-mid="60343522" border="0"  src="https://freight.cargo.site/w/1000/i/9968a684e9ed58bffb1da7d2b2d6380dc1ce0215252365e87a60b3e6c483449d/USA-Today.jpg" /&#62;
&#60;img width="3000" height="5859" width_o="3000" height_o="5859" data-src="https://freight.cargo.site/t/original/i/e263d65d98f35c509a75ed6a3701e1f6d9abbe8979ac8c4f489362a84c1e7057/rear-cover-1.jpg" data-mid="60343520" border="0"  src="https://freight.cargo.site/w/1000/i/e263d65d98f35c509a75ed6a3701e1f6d9abbe8979ac8c4f489362a84c1e7057/rear-cover-1.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>US Forest Service</title>
				
		<link>https://calebnybergisdead.com/US-Forest-Service</link>

		<pubDate>Wed, 16 Jun 2021 01:20:30 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/US-Forest-Service</guid>

		<description>
	
	
	
	
Make The Forest Part of Your Story - USFS and Ad Council&#38;nbsp;The US Forest Service approached us with a problem: Black and Hispanic families don’t feel welcome or represented in our public parks and forests.&#38;nbsp;

So we responded with a solution: a campaign that channeled an important family activity—story time—and used it to give families a tangible reason to visit their forests. 
We named the platform concept “Make The Forest Part of Your Story.” &#38;nbsp;
Rather than center our own perspectives, we hired amazingly talented authors and artists from these communities to help us dream up modern day forest tales that would culturally resonate with our audience for our broadcast spots and amplified their voices instead of our own. Joe Cepeda helped us to create “Our Colores/Nuestros Colores” and Shabazz Larkin helped us create “Am I A Tree?”&#38;nbsp;
As our ECD put it, it’s “a campaign that doesn’t just speak to Black and Hispanic families, it belongs to them. Just like our parks and forests.”










We didn’t stop there. We took it a step further and brought these stories and two more into the real world a mobile-first digital storybook web app to allow families to customize and create their own stories using family photos from their visits to parks and forests. It’s a fun, free, and creative way to create a shareable keepsake and inspire memories for a lifetime. And it channels kids’ love of smartphones into a tool for their imagination in nature.
 
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/befcc7e001cf0190d7cb5865f586e7e02d1ef8374e001bea73a5dc204d7787ec/story_1_cover.jpeg" data-mid="111478780" border="0"  src="https://freight.cargo.site/w/1000/i/befcc7e001cf0190d7cb5865f586e7e02d1ef8374e001bea73a5dc204d7787ec/story_1_cover.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ac2361bf186d150a9abec33f2c0991d1e0178f1b051d4391caaa0340bcca1a55/story_2_cover_inputfield.jpeg" data-mid="111478781" border="0"  src="https://freight.cargo.site/w/1000/i/ac2361bf186d150a9abec33f2c0991d1e0178f1b051d4391caaa0340bcca1a55/story_2_cover_inputfield.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/30c1790b787f5c38cf97bd5a15cca52915026caea76aae9846b03536de7ae163/story_4_cover.jpeg" data-mid="111478777" border="0"  src="https://freight.cargo.site/w/1000/i/30c1790b787f5c38cf97bd5a15cca52915026caea76aae9846b03536de7ae163/story_4_cover.jpeg" /&#62;
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/5f585e7b587aa10dd377d88caefa4f06a462957d1047f028ac260d791172ccf0/story_3_cover.jpeg" data-mid="111478779" border="0"  src="https://freight.cargo.site/w/1000/i/5f585e7b587aa10dd377d88caefa4f06a462957d1047f028ac260d791172ccf0/story_3_cover.jpeg" /&#62;





Credits:
ECD - Lixaida Lorenzo
AD - Peter Watson
Senior Producer - Brandon KusherProduction - Backyard Productions
Director - Max GutierrezFinishing - Zero VFXMix - SHINDIG Music + Sound
</description>
		
	</item>
		
		
	<item>
		<title>Grey Goose Martini</title>
				
		<link>https://calebnybergisdead.com/Grey-Goose-Martini</link>

		<pubDate>Thu, 04 Nov 2021 19:23:49 +0000</pubDate>

		<dc:creator>Caleb Nyberg - Copywriter</dc:creator>

		<guid isPermaLink="true">https://calebnybergisdead.com/Grey-Goose-Martini</guid>

		<description>Vive Le Martini
How we set about rekindling a love of the cocktail of all cocktails in the imagination of a new generation through the power of... dance. And teach them how to make a Grey Goose Martini themselves.Directed and choreographed by Ryan Heffington.

As well as stirring the emotions with evocative portraiture of the whole Grey Goose Martini family.

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54b7319885d272cb9a770533881a692160aa24fb239b294e4f6a53de8bdc25b4/ThanksgivingStaticCarousel_01.jpeg" data-mid="123608305" border="0"  src="https://freight.cargo.site/w/1000/i/54b7319885d272cb9a770533881a692160aa24fb239b294e4f6a53de8bdc25b4/ThanksgivingStaticCarousel_01.jpeg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5edbb19c2e546a751dcfd6c9b3c2c48d76d0d11d5019a47a45501c13279c06cf/ThanksgivingStaticCarousel_02.jpeg" data-mid="123608306" border="0"  src="https://freight.cargo.site/w/1000/i/5edbb19c2e546a751dcfd6c9b3c2c48d76d0d11d5019a47a45501c13279c06cf/ThanksgivingStaticCarousel_02.jpeg" /&#62;
&#60;img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/372179e65e971f0f15e91c5f1545b9c494dd03c1f4fdaff3eb24fe742049de4e/ezgif-4-d367d61991fc.gif" data-mid="123608311" border="0"  src="https://freight.cargo.site/w/1000/i/372179e65e971f0f15e91c5f1545b9c494dd03c1f4fdaff3eb24fe742049de4e/ezgif-4-d367d61991fc.gif" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/986fb0b24603d7fd2a8065ea96efda0f65c33d566aef9f3bfe5515ab897812d1/wet2.gif" data-mid="123608309" border="0"  src="https://freight.cargo.site/w/1000/i/986fb0b24603d7fd2a8065ea96efda0f65c33d566aef9f3bfe5515ab897812d1/wet2.gif" /&#62;
&#60;img width="1134" height="756" width_o="1134" height_o="756" data-src="https://freight.cargo.site/t/original/i/224f4f72955f3f469d1e27e5195967d6f82cf1fdb6ae9df49b8a67b00c9ec39e/ezgif-4-f2e2a6e96fbe.gif" data-mid="123608308" border="0"  src="https://freight.cargo.site/w/1000/i/224f4f72955f3f469d1e27e5195967d6f82cf1fdb6ae9df49b8a67b00c9ec39e/ezgif-4-f2e2a6e96fbe.gif" /&#62;
&#60;img width="1134" height="756" width_o="1134" height_o="756" data-src="https://freight.cargo.site/t/original/i/397b5598425b0d4097181d5645405d5cdd1ab04e72b34d1e89eb509aeceb7078/ezgif-4-efcab04dbad4.gif" data-mid="123608307" border="0"  src="https://freight.cargo.site/w/1000/i/397b5598425b0d4097181d5645405d5cdd1ab04e72b34d1e89eb509aeceb7078/ezgif-4-efcab04dbad4.gif" /&#62;
&#60;img width="1260" height="840" width_o="1260" height_o="840" data-src="https://freight.cargo.site/t/original/i/131655e37bae89916530a3456d9de687dbfe7205706820e3c034de9804386d2d/ezgif-4-68f5eca9f961.gif" data-mid="123608310" border="0"  src="https://freight.cargo.site/w/1000/i/131655e37bae89916530a3456d9de687dbfe7205706820e3c034de9804386d2d/ezgif-4-68f5eca9f961.gif" /&#62;

Grammys CelebritinisTo support Grey Goose’s partnership with the Grammys, we created special martini recipes inspired by some of the year’s nominees for fans to stir up at home and enjoy at their watch parties.&#38;nbsp;
From left to right:&#38;nbsp; Saweetie “Icy Martini”; Lucky Daye “Candy Drip Martini”; Doja Cat “Cosmic Martini”; Kacey Musgrave “Cherry Blossom Martini”.

&#60;img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/230fa2eef720e7ebfe4ff9528f82d053e3981bc10d2ea233dbfd0451510ecd24/FPdkXQcVUAIA4GZ.jpeg" data-mid="142094328" border="0"  src="https://freight.cargo.site/w/800/i/230fa2eef720e7ebfe4ff9528f82d053e3981bc10d2ea233dbfd0451510ecd24/FPdkXQcVUAIA4GZ.jpeg" /&#62;
&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fe359f2c8b3710fdce34c4c9736832818c07a3637e95a765c812ac904ca7a8c8/CandyDrip_02_Retouched.jpeg" data-mid="142094329" border="0"  src="https://freight.cargo.site/w/900/i/fe359f2c8b3710fdce34c4c9736832818c07a3637e95a765c812ac904ca7a8c8/CandyDrip_02_Retouched.jpeg" /&#62;
&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/54e46319a11fd4b2bf5a2aad4197cc59e1eff855c2c9b9ffb7c10af7bde91bc8/CosmicMartini_02_Retouched.jpeg" data-mid="142094331" border="0"  src="https://freight.cargo.site/w/900/i/54e46319a11fd4b2bf5a2aad4197cc59e1eff855c2c9b9ffb7c10af7bde91bc8/CosmicMartini_02_Retouched.jpeg" /&#62;
&#60;img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bc5159a096a6356ab96b9f1560ee37797ee1eee1dd352cfd0b18245d0ce002b8/FPdf-VMUcAANGep.jpeg" data-mid="142094332" border="0"  src="https://freight.cargo.site/w/900/i/bc5159a096a6356ab96b9f1560ee37797ee1eee1dd352cfd0b18245d0ce002b8/FPdf-VMUcAANGep.jpeg" /&#62;


And some results:
&#60;img width="3518" height="2504" width_o="3518" height_o="2504" data-src="https://freight.cargo.site/t/original/i/420c6fa36b161c86c8490c29bfd1cb90ba54cc4832c769ce9e382a2fb793fdcb/GG-AWARD-14.png" data-mid="175310843" border="0"  src="https://freight.cargo.site/w/1000/i/420c6fa36b161c86c8490c29bfd1cb90ba54cc4832c769ce9e382a2fb793fdcb/GG-AWARD-14.png" /&#62;
Art Director: &#38;nbsp; &#38;nbsp; Peter Watson
CD CW: &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Chris Juhas&#38;nbsp; &#38;nbsp;
CD AD: &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Fabio Brigido
</description>
		
	</item>
		
	</channel>
</rss>